NEWS

highten joins the Custom Solutions group

Date : 
Thursday, November 12, 2015 - 4:45pm

Custom Solutions announces the acquisition of a 40% stake in the company Incentive Office (based in Issy les Moulineaux) mainly by increasing capital. Custom Solutions is thus becoming its first shareholder, alongside Incentive Office’s three partners and founding leaders.

Incentive Office, which operates under the trade name “highten”, specializes in the design and the management of digital marketing offers in the distribution networks. Their unique offer relies on the commitment of the whole distribution chain: it is based on an innovative digital platform allowing advertisers to manage their campaigns by integrating them as real steering lever and business acceleration. Incentive Office, which has a 100% digital subsidiary in Bordeaux “Numéric Workshop”, achieved a € 2.7 million turnover in 2014 and a net income close to 8%

With this significant stake acquisition, the Group confirms its acquisition strategy in marketing and digital in France. The recognized expertise of Incentive Office on the market of marketing offers in the distribution networks will enable the Group to strengthen its offering forthis segment among its historic customers.

Both companies will set up a strategic steering committee to develop marketing, commercial and digital synergies, in order to accelerate their respective growth and their Products offer